During a Fireside chat at Consensus Miami 2026 on Wednesday, Grant Cardone, the multibillionaire real estate investor, announced an additional investment of $100 million in bitcoin. This forms part of his strategy that merges this digital asset with income-generating real estate. Cardone believes this approach will yield returns surpassing those of traditional real estate investment trusts (REITs).
Cardone highlighted a recent property transaction involving the pairing of BTC with a $235 million asset, underscoring his conviction in its potential to outperform REITs. He pointed out that structural limitations prevent these companies from holding bitcoin on their balance sheets. “By combining real estate and bitcoin, I anticipate returns between 22% and 32%,” Cardone stated.
Building on an earlier investment made in 2025 when Cardone Capital acquired 1,000 BTC valued at over $100 million at the time, the firm’s total exposure to bitcoin now stands around $200 million. The strategy fuses two asset classes within a single LLC structure, as explained by Cardone.
Additionally, this approach introduces new investors to bitcoin; according to Cardone, 80% of those investing in the fund did not previously own any bitcoin. He clarified that while they are not placing real estate on blockchain platforms, they are acquiring significant amounts of bitcoin to exploit price gaps.
Previously, in February, through an X post, Cardone outlined plans for tokenizing Cardone Capital’s holdings to provide collateral and liquidity for investors. The firm aims to lead the market in large-scale asset tokenization.
At Consensus, he elaborated that his hybrid strategy ensures stable cash flow alongside bitcoin exposure, maintaining real estate as a safeguard should bitcoin’s value drop significantly. “I’m going to outperform those without bitcoin exposure,” Cardone asserted.