Concerned about dwindling engagement? If your daily tweets revolve around cryptocurrency or politics, your audience might be experiencing fatigue. According to Nikita Bier, head of product at X, cryptocurrency has overtaken other subjects as the most muted topic on the platform’s ‘For You’ feed, surpassing even politics and global conflicts.
This revelation comes after X introduced a snooze feature that allows users to temporarily hide topics they find unwelcome. “Today we’re also rolling out a tool to snooze topics on your For You tab—if you ever want to crank up or turn down the slop,” Bier tweeted when announcing the feature, which coincided with the launch of custom timelines.
Crypto leads the list, followed by politics, the Iran conflict, sports, and business and finance. Gaming, artificial intelligence, science and technology, as well as entertainment, are also frequently muted.
Reactions to this insight have been varied; some users responded with crypto-themed memes for levity. Binance tweeted, “I’m not mad, just disappointed,” while BETTY quipped about their personal category exclusions.
Critics like filmmaker Melissa Dykes expressed concerns over the snooze feature’s potential impact: “Or you could make it easier by just offering a single filter that allows someone to place themselves into a Truman Show-esque false reality of everything being totally awesome right now.” Alexandre Lores from OpenAssets noted, “No wonder my account interaction sucks. I only talk about 1-5!”
Despite the muted status, CryptoEmpressX encouraged positivity: “Muted or not! We are still out here, grinding and thriving! Creating more real content.”
Crypto’s dominance on X is attributed to frequent posts about prices, launches, and speculation. Politics also ranks highly due to its polarizing nature.
The trend of muting popular topics extends beyond X. In 2019, YouTube removed numerous crypto-related videos and channels in a moderation sweep it later acknowledged as a mistake. More recently, policy changes concerning online gambling sparked concern among crypto creators when YouTube expanded restrictions to include NFTs or token-based rewards.
These findings coincide with recent crypto-focused initiatives by X. In January 2026, the company announced plans for “Smart Cashtags,” turning symbols like $BTC into links with live prices and charts. April saw Bier outlining measures to combat cryptocurrency scams, such as auto-locking accounts suddenly posting about tokens. Given Bier’s advisory role at Solana and venture partnership at Lightspeed Ventures, these changes aim to reduce spam rather than limit crypto discussions.
Despite shadowbanning worries, the high snooze rate suggests user fatigue with persistent shilling and low-quality promotional content, not an official attempt by X to restrict or demonetize cryptocurrency.