Steven Kalifowitz, Crypto.com’s Chief Marketing Officer (CMO), is departing after directing over $1 billion into partnerships and high-profile campaigns in recent years. A company spokesperson announced that Kalifowitz will leave his CMO position by June 30 and transition to an advisory role for the CEO.
“Kalifowitz has played a pivotal role in mainstreaming the Crypto.com brand, from launching its first global brand film in 2021 to forging strategic partnerships and sponsorships that have engaged millions of consumers,” remarked the spokesperson.
During his nearly six-year tenure as CMO, Kalifowitz saw the company evolve from a simple app into an internationally recognized entity. Under his leadership, Crypto.com invested over $1 billion in collaborations, including securing a $700 million 20-year naming rights deal for the Crypto.com Arena (formerly Staples Center) and launching a $100 million campaign featuring Matt Damon.
The crypto trading platform has also established high-profile partnerships with Formula 1 and the Ultimate Fighting Championship (UFC), an American mixed martial arts organization based in Las Vegas.
Before joining Crypto.com, Kalifowitz served as a brand manager at Twitter for four years and was president of Localize.city, a real estate platform. Since its founding in 2016, Singapore-based Crypto.com enables users to purchase and trade over 200 cryptocurrencies and earn rewards through crypto deposits or using its Visa card.