On June 14, Crypto.com will co-host a UFC event on White House grounds, commemorating the United States’ 250th anniversary with an unprecedented fighter bonus pool of $1 million, as announced by UFC and the crypto exchange over the weekend. The bonuses will be distributed in CRO tokens to fighters participating in the UFC Freedom 250 card, representing approximately 14.6 million CRO tokens at its current trading value above $0.068.
“This event marks an unparalleled moment in sports history, with every fight possessing the potential to earn Fight of the Night honors,” stated Dana White, UFC President and CEO. “Crypto.com is setting a record by offering fighters a bonus pool totaling $1 million. The entire world will tune in on June 14 to witness this historic night.”
The main event features lightweight champion Ilia Topuria versus interim champion Justin Gaethje, while Alex Pereira, former two-division champion, aims for his third UFC title against Ciryl Gane. The event, streaming live on Paramount+ in the U.S., coincides with Crypto.com’s 10th anniversary.
“Celebrating our 10th anniversary by making history at the White House is an extraordinary honor,” commented Kris Marszalek, co-founder and CEO of Crypto.com. “We are honored to partner with UFC for Freedom 250, transcending traditional sports events.”
The collaboration between Crypto.com and UFC began in 2021 when Crypto.com became the sport’s first Official Fight Kit Partner. The companies have since ventured into digital collectibles, including NFTs on the Crypto.com platform. Furthermore, UFC partners with blockchain tech firm VeChain and has a licensed FIGHT token on Solana and BNB Chain.
Additionally, UFC partnered with prediction market leader Polymarket recently, where one trader capitalized on a broadcast error to turn a $500 wager into a $252,000 win due to an incorrect fight result announcement.
Crypto.com is also linked with President Trump’s business ventures, collaborating with Trump Media & Technology Group for crypto ETF offerings and integrating CRO across its platforms, including Truth Social and Truth+. The companies have launched a CRO treasury company and are advancing prediction market initiatives.